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75% of all of Google's clicks happen on the first page. Where do you rank?
Around 50% of the clicks go to the first 3 results.
Riches in the Niches? With SEO, Riches are in the Long-Tail!
Search Engine Optimization
When I first started doing SEO in the mid-2000s, SEO was pretty easy and straight-forward. You make changes to a page and add a few links and *POOF*, you increased your visibility in the search results.
Today, SEO is much more complex and requires a lot more time and effort to improve the digital side of your business. Instead of quick results, you need a long-term plan to improve the experience for your website visitors.
Speed Kills
Anyone who played Madden Football in the 90s knows the phrase "Speed... Kills". Announcer Pat Summerall would utter this phrase when a player busted out for a big play.
The same is true on Google. (Slow) speed kills your website rankings. One of the first things we do is analyze your site for "speed leaks" to see what can be improved quickly. You'll be amazed at how a few changes here will improve the user experience and improve your rankings.
Pro Tip:
Run your website through the Google PageSpeed Insights tool to see how your site grades out. Anything less than 85 means you're losing a significant amount of traffic to your website.
Deliver Value
Your customers have become more sophisticated as they've learned about the games some businesses play when it comes to their rankings. Now just ranking high isn't enough to earn someone's business. You have around 8 seconds to convince them that you can solve their problem.
Does your website communicate "I'm an expert; you can trust me"? Or does it "Buy my stuff, buy my stuff, buy my stuff!!!"? Our approach to SEO is to create content and shape your site to build trust with customers and position you as an expert in your niche.
Hands-On Approach
We personally guide you through improving your website's SEO. Don't be fooled, there is no quick and easy solution. If there was, EVERYONE would be doing it. Optimizing your website for search takes and careful planning.
We work with you to create a content marketing plan to take advantage of the riches in the long-tail as well as a plan to build links to your site and improve its overall performance. It will take time to get results and we're the team you need to get it done.
World-Class Professionals
The people we count on to get things done
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Hunter
Quarterback & SEO
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Candy
TV & Radio
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Kevin
Operations & Sales
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Eric
Creative
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Sadelle
Social Media
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by Webstore Solutions. All rights reserved.